Beginners Guide

5 Easy Camera Movements To Utilize In Your Real Estate Videos

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5 Easy Camera Movements To Utilize In Your Real Estate Videos

Creating captivating real estate videos is essential for showcasing properties effectively and engaging potential buyers. While professional videography techniques may seem daunting at first, mastering a few easy camera movements can greatly enhance the quality and visual appeal of your videos.

In this article, we will explore 5 simple camera movements that beginners can effortlessly learn and utilize to elevate their real estate videography.

If you’re new to real estate videography, check out our article Best Gimbals for Real Estate Videos. Gimbals are extremely helpful for filming and nearly a requirement to create quality videos.

Table of Contents

Why It's Important To Use Multiple Types Of Camera Movements

Utilizing multiple types of camera movements plays a crucial role in capturing viewers’ attention and effectively showcasing properties.

Using a gimbal is going to make all of these movements much easier to achieve. Check out our article featuring some easy tips to help you better use a gimbal.

Camera movements can vary across different genres of videography, but the importance of incorporating diverse camera movements in real estate videos cannot be overstated.

Providing a comprehensive view of the property’s layout and highlighting key features is best accomplished by showing the home in many different ways. Using different movements can evoke emotions and add depth and visual appeal to your real estate videos.

Additionally, many features can only be shown properly by using several different types of movements. It keeps the video interesting and helps to keep the viewer engaged.

1. Panning Shot

One of the most commonly used camera movements, a pan involves rotating or slightly moving the camera horizontally.

Panning can be used to highlight different features in a room or to show the entire room from one side to the other. You’ve very likely seen this camera movement in every real estate video as it’s extremely effective and very easy to implement.

2. Tilting Shot

Similar to a pan, a tilt involves rotating the camera vertically while keeping the horizon level. Tilt movements are useful for emphasizing the height of ceilings, capturing architectural details, or showcasing tall structures like staircases or columns.

You can think about this a bit better by imagining something like showing a fireplace from the base to the top. Or a large window from the ceiling to the floor.

When used in combination with panning shots, they can be very effective for showing the entire room.

3. Establishing Shot

An establishing shot is typically used at the beginning of a video to set the scene and provide context. It involves capturing a wide-angle shot that shows the entire property, including its surroundings and neighboring structures.

Establishing shots help viewers understand the property’s location and layout and are an excellent way to get videos started.

In practice, these shots are often of exteriors of the home and show the whole house. That way the viewer has a full view of the home itself.

4. Static Shots

A static shot is probably the simplest camera movement of them all since it doesn’t actually involve any movement. The camera remains stationary on a tripod and simply films whatever the subject might be.

This type of shot allows viewers to take in the scene without distractions, making it ideal for showcasing the overall layout and design of a room or property.

Ideally, you’ll want some movement in the shot. This can be something like a flag waving in the wind on a front porch or a fire burning in a fireplace.

5. Reveal Shots

A reveal shot is a camera movement technique that involves gradually unveiling or discovering a subject or space within the room. It adds an element of surprise and anticipation for the viewers.

In real estate videos, reveal shots can be used to showcase different rooms, architectural details, or highlight specific features of a property. It’s commonly used to show grand staircases, fireplaces, or the most impressive features in a home.

This shot can be accomplished by starting with your camera behind something like a wall or doorway and slowly moving the camera to reveal the feature you’re looking to highlight.

Additional Resources

If you don’t already have a gimbal check out our article Best Gimbals for Real Estate Video.

If you’re just getting started in real estate photography, check out our Beginners Guide. It’s full of helpful articles and tips that will guide you in the right direction as you begin your real estate photography journey.

You can check out our Gear section as well to see reviews and recommendations on the latest real estate photography gear.

If you’re more interested in other resources that can help your real estate photography business, check out our Business Resources page.

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About author
Matthew Digati is a professional Real Estate and Architectural Photographer. Matthew has worked as a Real Estate and Architectural Photographer since 2015 and has photographed properties and projects all over the United States.
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