While photos have been the traditional method of showcasing properties, there’s no denying that videos bring a new level of engagement and immersion. But is the effort and investment worth the return? Here are some pros and cons to consider:

Pros

1. Higher Engagement Metrics: Videos offer a dynamic, interactive experience that still photographs can’t match. This can result in higher engagement levels and more eyes on property listings.

2. Comprehensive View: A well-shot video can offer a complete view of the property, allowing potential buyers to visualize themselves in the space more readily than with still photos alone.

3. Competitive Advantage: Offering video services sets you apart from competitors who only offer photography, making you much more attractive to any clients that want both photos and video.

4. Social Media Dominance: This shouldn’t be news to anyone in the real estate media industry, but video has completely taken over social media. This alone can be reason enough to offer video services.

Cons

1. Time-Consuming: Shooting can be very time-consuming, impacting the number of bookings you can handle in a given timeframe. If your clients require you to be in and out very quickly, video can significantly increase the amount of time you spend on site.

2. Increased Costs: Between the equipment and the potential need for additional staff or outsourcing, your overhead costs are very likely to increase.

3. Learning Curve: If you’ve never produced videos, there’s a learning curve that involves mastering new skills, both in shooting and editing.