What Are Real Estate Reels?
As real estate professionals, we are constantly looking for innovative ways to better showcase properties for our clients. One such trend is the use of ‘reels’ – short, engaging videos that have gained significant traction on platforms like Instagram, TikTok, and YouTube.
In this article I’ll answer the question what are real estate reels and how can they be helpful.
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Understanding Real Estate Reels
Real estate reels are a form of short video content, typically lasting around 60 seconds, though they can extend longer on some platforms. They are designed to be quick, engaging, and easily digestible, often featuring a montage of video clips, music, text overlays, and various visual effects.
The objective is to capture the viewer’s attention swiftly and convey a message or showcase a property in a compelling and concise manner.
The Emergence of Reels in Real Estate
Originally popularized by Instagram as a response to the rising popularity of TikTok, reels have quickly become a staple in social media content strategies. This is especially true as of late for the real estate industry.
They offer a dynamic way to present properties, breaking away from traditional static images and allowing realtors to create a narrative around a property.
If you’re looking to filming reels but aren’t sure how to best go about it, give our article Best Practices for Filming Real Estate Reels a read.
Reels Across Different Platforms
On Instagram, reels have a dedicated space and are prominently featured, offering higher visibility. They can be an excellent tool for reaching a broader audience, including potential buyers who may not be actively searching for properties but could stumble upon your reel in their feed.
TikTok
TikTok’s entire platform is built around short video content. Real estate reels on TikTok can be more informal and fun, tapping into the platform’s younger demographic and its preference for entertainment.
YouTube Shorts
YouTube has also introduced its version of short-form content called YouTube Shorts. While YouTube is traditionally known for longer content, Shorts allows realtors to reach an audience that prefers YouTube for property searches and real estate advice.
Additional Resources
Check out our article, How to Price Reels for Real Estate Photographers, for a deeper dive into how you can start offering reels and how to price them competitively.
If you’re just getting started in real estate photography, check out our Beginners Guide. It’s full of helpful articles and tips that will guide you in the right direction as you begin your real estate photography journey.
You can check out our Gear section as well to see reviews and recommendations on the latest real estate photography gear.
If you’re more interested in other resources that can help your real estate photography business, check out our Business Resources page.
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