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How To Price Reels for Real Estate Photographers

How To Price Reels For Real Estate Photographers

How to price reels for real estate photographers is a growing question since the short form video style is becoming more and more popular. As is the case with most pricing questions though, the answer is a bit more nuanced than many prefer.

In this article I’ll describe how to price reels for real estate photographers based on factors like the average price point, your skill level, and your market size.

Table of Contents

Understanding Reels

Reels are short, engaging video clips that have taken social media by storm. Originating from Instagram, these ~30-second videos are designed to be immersive, attention-grabbing, and easily shareable. For real estate photographers, reels can be a game changer.

They can showcase a property’s flow, highlight unique features, and give viewers a rapid yet immersive tour. Realtors tend to love them as well, making them a great add-on service to offer. Here are some reasons reels can be so effective:

  • Audience Engagement: Reels are a dynamic way to present properties, often leading to higher engagement than static images.
  • Storytelling Aspect: The brevity of reels forces photographers to tell a compelling story quickly, focusing on the property’s most appealing aspects.
  • Social Media Visibility: Reels can be easily shared across various platforms, increasing visibility for both the property and the photographer.

Average Price for a Real Estate Reel

The pricing for professional real estate reels can vary based on numerous factors. On average, real estate photographers might charge anywhere from $100 to $500 per reel. This price considers the time spent shooting, editing, adding music or voiceovers, and any additional graphics or effects.

  • Length and Complexity: A shorter, simpler reel may be priced at the lower end, while a longer, more complex reel with various effects may command a premium.
  • Experience and Reputation: Established photographers with a strong portfolio may charge higher prices.

Factors That Influence The Price Of A Reel

1. Production Time:

  • Shooting Time: The time it takes to capture the right shots for a reel can vary based on the property’s size and layout.
  • Editing: Editing reels requires skill and time, especially if the video includes transitions, text overlays, or other effects.

2. Equipment and Technology:

  • Quality of Gear: High-quality cameras and stabilizers ensure a smooth and professional-looking reel.
  • Editing Software: Advanced software might be used for post-production, contributing to the cost.

3. Property Specifics:

  • Size and Complexity: A larger property or one with unique features may require more time to shoot and edit.
  • Location: The location can also influence the price, with urban or upscale areas potentially demanding higher fees.

4. Market Demand and Competition:

  • Demand for Reels: If there’s a high demand for reels in your area, you might be able to charge a premium.
  • Competition: Conversely, if there are many photographers offering similar services, prices might be more competitive.

5. Additional Elements:

  • Music and Voiceovers: Adding background music or voiceovers can enhance a reel but may also increase the cost.
  • Branding and Customization: Custom graphics, branding elements, or specific editing styles can also impact the price.

6. Licensing and Usage Rights:

  • Licensing Fees: The usage rights for the reel can influence the pricing, with exclusive rights potentially costing more.
  • Stock Elements: If stock footage or music is used, licensing fees might be added to the total cost.

Additional Resources

Check our out article Best Practices For Filming Real Estate Reels for some tips on creating better reels.

If you’re just getting started in real estate photography, check out our Beginners Guide. It’s full of helpful articles and tips that will guide you in the right direction as you begin your real estate photography journey.

You can check out our Gear section as well to see reviews and recommendations on the latest real estate photography gear.

If you’re more interested in other resources that can help your real estate photography business, check out our Business Resources page.

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About author
Matthew Digati is a professional Real Estate and Architectural Photographer. Matthew has worked as a Real Estate and Architectural Photographer since 2015 and has photographed properties and projects all over the United States.
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