What Are Landing Pages And How Can They Help Real Estate Photographers?
Creating a strategically designed landing page by using local SEO techniques can prove to be a powerful strategy for real estate photographers. It’s a relatively underutilized marketing technique in our industry.
In this article I’ll discuss what a landing page is, what it’s used for, and how they can be a huge help to real estate photographers.
Table of Contents
What Is A Landing Page?
A landing page isn’t a normal page on your website like your portfolio or your services page. Landing pages serve a distinct purpose and are designed as a stand alone webpage.
They aims to guide visitors to take a specific actions like scheduling an appointment or viewing your real estate photography services and prices. Unlike regular web pages that offer multiple pathways, landing pages are tailored for focus and results.
For a simple example of a landing page, check out my personal landing page for anyone looking for photography services in my market: Buffalo NY Real Estate Photography.
Here are two things to know when thinking about a landing page and its purpose:
- Defined Objectives: Whether it’s to showcase a new service, collect contact details, or highlight a special offer, landing pages aim to achieve specific objectives.
- Streamlined Content: The structure of a landing page is typically uncluttered. With purposeful design elements and targeted content, it minimizes distractions to influence visitor actions.
Landing Pages Help Land Clients
For real estate photographers, a well designed landing page can make a huge difference in attracting and landing potential clients.
Here’s three reason landing pages can help land you real estate photography clients:
- Specialized Campaigns: Running a campaign to promote your latest drone photography service? A landing page tailored to this specific offering can exponentially increase client engagement.
- Lead Generation: Most landing pages feature a form where visitors can leave their contact information. This data serves as a goldmine for photographers to reach out to potential clients with tailor-made offers.
- Higher Conversion Rates: Landing pages cut through the fluff. By directly addressing the needs and interests of your target audience, they can significantly increase conversion rates—turning visitors into paying customers.
A Simple View Of Your Real Estate Photography Business
One of the best aspects of a landing page is its ability to summarize your offerings in a single location and in an aesthetically pleasing way.
Real estate photographers can leverage this to their advantage in several ways:
- Showcase Portfolio: Using a landing page, photographers can display a selection of their best works, allowing potential clients to get a quick but comprehensive understanding of what you offer.
- Highlight Packages: Have different pricing tiers or bundle packages? A landing page can elegantly lay out all the options, making it easier for potential clients to choose a service that suits their needs.
- Easy Scheduling: Your landing page can serve as a simple way for potential clients to quickly schedule a shoot, immediately landing you jobs.
- Quick FAQs: Address commonly asked questions right on your landing page. This preemptive approach clears any doubts and pushes visitors closer to taking action.
The Power Of Local SEO
Search Engine Optimization (SEO) is crucial for any online business, but for real estate photographers, the focus should be on local SEO. For a deeper understaing of local SEO check out our article Benefits of Local SEO for Real Estate Photography.
It’s all about optimizing your online presence to attract business from local searches on search engines. Landing pages can easily accomplish many of the best local SEO practices in the following ways:
- Localized Keywords: Integrate local keywords into your landing page. Instead of just “real estate photography,” use terms like “New York real estate photography” to capture a local audience.
- Local Listings: Your landing page can also feature customer reviews and Google Maps integration, helping you appear in local listings and adding an extra layer of trustworthiness.
- Competitive Edge: By focusing on local SEO, you put your business in a prime position to appear in local searches, giving you an edge over competitors who are not utilizing local SEO strategies.
Additional Resources
Check out our article Great Examples of Real Estate Landing Pages for some landing page examples within the real estate photography industry.
If you’re just getting started in real estate photography, check out our Beginners Guide. It’s full of helpful articles and tips that will guide you in the right direction as you begin your real estate photography journey.
You can check out our Gear section as well to see reviews and recommendations on the latest real estate photography gear.
If you’re more interested in other resources that can help your real estate photography business, check out our Business Resources page.
