Beginners Guide

Should I Offer Twilight Photography As A Real Estate Photographer?

Should I Offer Twilight Photography As A Real Estate Photographer

Standing out can be a challenge in the real estate photography industry. Every property brings its unique features to the table, but how can a photographer truly showcase a home in a new light? Enter twilight photography.

In this article I’ll discuss whether or not you should offer twilight photography as a real estate photographer.

Table of Contents

Offering Twilight Photography As A Real Estate Photographer

First off, offering twilight photography can be an excellent idea for you to offer as a real estate photographer if you wish to increase your overall revenue. It’s another add-on service to offer your clients that can command high prices.

If you’re wondering just how much you can charge for twilight photography, check out our article How Much to Charge for Twilight Photos.

You don’t need the latest and greatest gear either to start offering twilight photos right now. Give our article, Photo Gear Needed for Twilight Photography, a read to see exactly what gear you need and if you already own it.

If you think you might need an upgrade or two, check out our article Best Camera for Real Estate Photography and Best Lens for Real Estate Photography to see all the top options plus some great budget options as well.

An Impressive Add-On Service

There’s no denying the beauty of a well captured twilight photograph. As the property is lit by the soft hues of dusk or dawn, it speaks to viewers on a different, more emotional level.

Here’s two factors that make twilight photography a great add-on service for real estate photographers:

  • Aesthetic Appeal: Twilight photographs evoke feelings of warmth, coziness, and nostalgia. Whether it’s the sight of a living room illuminated from within or the soft, ambient glow highlighting the garden, these images paint a picture of a home waiting to be lived in.
  • Instant Attention: With the vast number of property listings online, a twilight shot can make a property stand out. It instantly draws the eye, promising more than the typical exterior shot. A viewer pausing to admire a twilight photo might be the difference between a passed-over listing and a potential sale.

Given that first impressions are everything, especially online, adding twilight photos can give your clients an edge over the competition which will keep them coming back to you for real estate photography services.

Premium Services Demand Premium Pricing

Just as certain features in a home command a higher price, certain photography services, due to their unique and impressive nature, can be priced at a premium.

Consider these two reasons that twilight photos can command higher prices:

  • Perceived Value: Even if, as photographers, we know that the main challenge in true twilight photography lies in timing, the finished product’s beauty elevates its perceived value. It’s seen as offering something extra, and clients are often willing to pay more for this added touch of magic.
  • Limited Availability: Unlike standard photos that can be taken at various times during the day, twilight photos have a narrow window. This limitation can increase demand and allow photographers to charge a premium for their time and specialized service.

For real estate photographers, offering twilight photography isn’t just about diversifying your portfolio and your list of services offered. It’s also a strategic move that can boost overall earnings thanks to its premium appeal.

It's More About Timing, Less About Complexity

One might think that capturing the beauty of twilight would require specialized equipment or advanced techniques. In reality, the magic of twilight photography is more about being present at the right moment.

Consider these factors when thinking about how difficult twilight photos might be to capture:

  • Golden Hour Does The Heavy Lifting: It’s all about timing it right. The golden hour, those fleeting moments shortly after sunrise and just before sunset, offers a naturally diffused light that can make properties glow. Being there to capture it is half the battle.
  • Less Equipment, More Patience: While having a good camera, lens, and tripod is essential, twilight photography doesn’t necessarily demand a bunch of expensive of equipment. It’s more about patience, waiting for that perfect moment when the natural light complements the property’s exterior lighting.
  • Post-Processing Perks: Thanks to the advancements in photo editing software, any minor lighting issues or discrepancies in twilight photos can be easily corrected in post-processing. This ensures that even if conditions aren’t perfect on the day, the end result can still be a captivating twilight shot.

The relatively straightforward nature of twilight photography means it’s accessible for most photographers, even those just starting in the industry.

Additional Resources

Check out our article Best Camera Settings for Twilight Photography to gain a full understanding of how to expertly capture a twilight photo.

If you’re just getting started in real estate photography, check out our Beginners Guide. It’s full of helpful articles and tips that will guide you in the right direction as you begin your real estate photography journey.

You can check out our Gear section as well to see reviews and recommendations on the latest real estate photography gear.

If you’re more interested in other resources that can help your real estate photography business, check out our Business Resources page.

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About author
Matthew Digati is a professional Real Estate and Architectural Photographer. Matthew has worked as a Real Estate and Architectural Photographer since 2015 and has photographed properties and projects all over the United States.
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