Key Benefits Of Landing Pages For Real Estate Photographers
Landing pages can help real estate photographers in a number of different ways. They offer a great opportunity for real estate photographers to stand out from their competition and implement a great marketing strategy.
In this article I’ll discuss the key benefits of landing pages for real estate photographers and why you should consider adding one to your overall marketing strategy.
Table of Contents
What Is A Landing Page?
At its core, a landing page is a dedicated webpage designed with a specific purpose in mind. Unlike a typical webpage that offers various menus and topics for exploration, a landing page guides visitors towards one action.
In our case, that’s real estate photography services, scheduling shoots, or maybe our portfolios.
For a some examples that feature real estate photography landing pages give our article, Great Examples of Real Estate Photography Landing Pages, a read.
Online Professionalism Helps You Stand Out
When done right, your landing page won’t just be a digital flyer. It’s an opportunity for you to set yourself apart from your competition by designing a well functioning and aesthetically pleasing marketing tool.
Here are three ways it can make you appear more professional:
- Design Aesthetics: A clean, attractive design with well-selected images and concise text goes a long way in leaving a lasting impression. It shows your taste and attention to detail, qualities that clients look for in a professional real estate photographer.
- Branding: Your landing page is a great platform to solidify your brand. Use your brand’s colors, logo, and a consistent style of writing to build a unique identity that separates you from your competition.
- Social Proof: Testimonials, ratings, and even case studies can be featured on your landing page. These elements provide social proof and can significantly enhance your credibility.
Local SEO Optimization
Showing up on the first page of search engine results is almost like having a prime storefront on a busy street. You’re giving yourself a major opportunity to land more clients and sales.
Landing pages can play a critical role in achieving this through local SEO optimization. To read and learn more about local SEO check out our article Benefits of Local SEO for Real Estate Photographers.
- Local Keywords: The importance of integrating local keywords can’t be overstated. These are what your potential clients are typing into search engines. Local keywords aren’t just about city names or local landmarks but can extend to local services, like “aerial real estate photography in Miami.”
- Google My Business and Reviews: Your landing page should be optimized to include a Google My Business listing and local reviews. When people search for local services, Google often shows the Google My Business information, and having positive reviews will give you a competitive edge.
- NAP Citations: Always ensure that your Name, Address, and Phone number (NAP) are consistent across your landing page and all other listings. This consistency is taken into account by search engines and contributes to your local SEO ranking.
Land More Clients
Arguably the most direct benefit of having a well built and designed landing page is its potential to turn leads into actual clients. Here’s how a real estate photography landing page can make that happen:
- Focused Content: The fact is, people’s attention spans are shrinking. You’ve got just a few seconds to capture their interest. A landing page with a tight focus can showcase your real estate photography skills, services, or special promotions without overwhelming the visitor.
- Strong Call-To-Action: Landing pages offer a concise and clear path for visitors, usually culminating in a strong call-to-action (CTA). Whether it’s “Book Now” or “See Portfolio,” this nudges visitors to make that next crucial step.
- Data Collection: Almost all landing pages feature a form for gathering information. This is valuable data for future marketing endeavors. Say you have a new twilight photography package you’re excited about. With an email list collected from your landing page, you can quickly get the word out to an audience that’s already interested in what you offer.
Additional Resources
If you’re interested, you can check out my own landing page for my real estate photography in Buffalo NY.
If you’re just getting started in real estate photography, check out our Beginners Guide. It’s full of helpful articles and tips that will guide you in the right direction as you begin your real estate photography journey.
You can check out our Gear section as well to see reviews and recommendations on the latest real estate photography gear.
If you’re more interested in other resources that can help your real estate photography business, check out our Business Resources page.
