How To Utilize A Static Shot In Your Real Estate Videos
Utilizing a static shot can really level up your real estate videos. A static shot, where the camera remains stable and stationary, offers numerous advantages when showcasing properties.
In this article, I’ll discuss the technique and benefits of effectively incorporating static shots into your real estate videos.
Table of Contents
What Is A Static Shot?
A static shot, also known as a still shot or fixed shot, is a fundamental camera technique used in real estate videography to capture a stable and stationary frame of a scene or subject.
It involves setting up your camera on a tripod or stable surface and keeping it completely still throughout the recording. In real estate videos, static shots provide a clear, unobstructed view of the property’s layout, design, and overall ambiance.
If you need a tripod to help you accomplish static shots, check out our article Best Tripod for Real Estate Photography.
They’re quite easy to film since the camera is completely still the whole time. You just need to make sure you have the appropriate subject to film and use them at in the correct setting.
Benefits Of Using Static Shots In Real Estate Photography
There are many benefits of using static shots in real estate photography. Static shots are easy to implement and very helpful in creating beautiful real estate videos.
All you need to do is pick the right subject and compose the shot correctly. Soft movement in the shot like a tree blowing in the wind or a burner running on the stove top can be very aesthetically pleasing.
Stability and Clarity
By using a tripod or stable surface, static shots ensure steady and shake-free footage. This stability allows viewers to focus on the details of the property without distractions, creating a sense of clarity and professionalism.
Minimal Distractions
By eliminating camera movements, static shots minimize visual distractions, ensuring that viewers can fully concentrate on the property itself. This technique is particularly effective when highlighting architectural details, such as intricate moldings, flooring patterns, or custom finishes.
Comprehensive Views
Static shots provide an opportunity to capture an unobstructed, wide-angle view of the property. They allow viewers to take in the entire space, showcasing the room’s dimensions, furniture placement, and architectural features.
This comprehensive view helps potential buyers assess the property’s layout and envision themselves in the space while still seeing gentle movement. This can be a flag waving in the wind or a fire flickering in a fireplace.
Aesthetic And Timeless Appeals
Static shots offer a timeless and classic approach to real estate videography. They provide a neutral canvas that allows the property’s features to take center stage, appealing to a wide range of viewers and maintaining relevance over time.
Editing Versatility
Static shots provide ample flexibility during the editing process. They can be seamlessly incorporated into transitions or combined with other dynamic camera movements for a well-rounded real estate video.
They offer you plenty of versatility to help fill any gaps that you might have in your video once you sit down to edit.
Recommendations On When To Use A Static Shot
Static shots can be used properly either inside or outside. It’s ideal to have at least a little bit of movement happening within the shot, which can be the tricky part.
For exterior static shots this can be clouds moving in the sky, trees blowing in the wind, water moving in a pool, or any other type of natural subtle movement.
For interior static shots, you can show things like a fire in a fireplace, the oven turning on a the flames burning, movement outside seen through the windows, or or anything else in the home that and offers even just a slight movement within the frame.
Including these subtle movements into your static shots will really take them to a new level.
Additional Resources
If you’re just getting started in real estate photography, check out our Beginners Guide. It’s full of helpful articles and tips that will guide you in the right direction as you begin your real estate photography journey.
You can check out our Gear section as well to see reviews and recommendations on the latest real estate photography gear.
If you’re more interested in other resources that can help your real estate photography business, check out our Business Resources page.
