Here are some important steps that you should take in order to develop a successful social media marketing plan.

Identify Your Target Audience

Who are you trying to reach with your social media marketing efforts? In all likelihood, your target audience is real estate agents in your service area.

It can also be interior designers, architects, home builders, or anyone else that might be in need or real estate photography services.

Think about who you are trying to offer your services to and you’ll figure out your target audience.

Set S.M.A.R.T. Goals

The acronym S.M.A.R.T. stands for specific, measurable, achievable, relevant, and time-bound. What do you want to accomplish with your social media marketing?

Setting goals in extremely important in all aspects of business and SMART goals help to define your goals better.

Determine Which Social Media Platforms to Use

Which platforms are most likely to reach your target audience? Don’t waste time setting up accounts on every platform. Instead, choose one or two that will be the most effective.

Think about which platform your target audience spends most of their time on and then develop your strategy for that specific platform.

Develop a Content Strategy

What types of content will you share on social media, and how often? This is relatively easy for us since producing content is the main objective of our job.

You should be sharing your best photos, videos, and any other content that you create when you’re on location.

Identify KPIs

KPI stands for key performance indicators. How will you measure the success of your social media marketing efforts?

Do you want to gain clients? Do you want to gain followers so you can be considered a leader in your market? Figure out what you want to use as a measurement for success.

Allocate a Budget for Both Time and Money

How much time and money will you allocate to your social media marketing efforts? One of the best parts about social media is that you don’t need to spend money if you don’t have the budget for it.

You will need to decide how much time you’re willing to allocate as well though. It’s probably true that you’ll need to spend a bit more setting up your strategy time in the beginning, so understand that it will be more efficient as time goes on.

Implement and Execute the Strategy

How will you execute your social media marketing plan and what actions will you take to achieve your goals?

After you’ve thought how your real estate photography business is going to implement each of the steps above, all that’s left to do is put them into action.