3 Ways To Utilize Reels For Real Estate Photographers
Reels have become an invaluable tool for real estate photographers and media professionals. They’re a great way to reach target audiences, show off properties, and help with marketing and branding.
In this article I’ll share three ways to utilize reels for real estate photographers and how you can implement them into your business model today,
Table of Contents
1. Selling Video Services to Clients
Probably the easiest way to implement reels into your real estate photography business is to sell them as video services to your clients. Reels allow photographers to create a concise yet compelling showcase of a property’s highlights.
Unlike traditional video tours, these are quick snippets that capture the essence of the property. Highlighting things like sprawling layouts or intricate details of interior design.
For us real estate photographers, reels are a fantastic way to demonstrate our video shooting skills in a simple and easy to understand medium.
A well-produced reel can be the deciding factor for real estate agents and homeowners when choosing a photographer, especially as video content becomes increasingly important in real estate listings.
Reels tend to have higher engagement rates due to their brevity and entertainment value. They are more likely to be shared across social platforms, increasing the visibility of the property and your work.
2. Offering Branding Services
Reels can be a major part of any branding strategy for your realtor clients, offering a modern twist to traditional marketing methods. By creating visually stunning reels, real estate photographers can help realtors and developers elevate the profile of their properties.
These short videos can be tailored to showcase not just the property, but also the lifestyle and prestige associated with it, appealing to a high end market.
Unlike static images, reels offer the diverse range needed for narrative storytelling. Photographers can use this to their advantage, creating a narrative about the property that resonates with potential buyers on an emotional level.
This could involve highlighting the neighborhood, the history of the property, or unique lifestyle elements that the property enables.
For real estate agencies and independent realtors, reels offer a way to maintain branding consistency across various platforms. Photographers can produce reels that align with the client’s branding theme, using specific color palettes, logos, and styling that reinforce brand identity.
3. Enhancing Your Own Brand
Branding isn’t just for our clients. We need to be thinking about and considering our own brand as well. Regularly posting reels that showcase different types of properties, from cozy apartments to luxury villas, displays our versatility, which can attract a broader range of clients.
Creating engaging reels can increase your visibility on social media platforms, leading to more followers, higher engagement, and, ultimately, more clients.
It also shows that you can create great, engaging videos which many realtors want. This alone can lead to more clients since they’ll reach out to you asking for your brand of reel style videos.
By adopting and excelling in reels, we can position ourselves as forward-thinking and adaptable to new trends. This is particularly appealing to younger, tech-savvy realtors and clients who are looking for fresh and innovative marketing approaches.
Engaging reels often get shared, which can open doors for networking and collaboration. This could mean partnerships with real estate agencies, home stagers, interior designers, and even property developers.
Additional Resources
If you’re not positive on exactly what a reel is, check out our article What are Real Estate Reels? You’ll have a much deeper understanding after giving it a read.
If you’re just getting started in real estate photography, check out our Beginners Guide. It’s full of helpful articles and tips that will guide you in the right direction as you begin your real estate photography journey.
You can check out our Gear section as well to see reviews and recommendations on the latest real estate photography gear.
If you’re more interested in other resources that can help your real estate photography business, check out our Business Resources page.
