Beginners Guide

Supplemental Income Options for Real Estate Photographers

Supplemental Income Options for Real Estate Photographers

Real estate photography is a very lucrative profession, but it’s also somewhat seasonal and at times unpredictable.

As real estate photographers, we can find ourselves with slow periods or gaps in work, usually during the winter months. Luckily, there are many ways to supplement your income during these down seasons.

In this article, we’ll explore some of the best options for real estate photographers looking to supplement their income during the down season.

Table of Contents

Supplemental Income vs Business Preparation vs Vacation Time

Supplemental income, by definition, would need to be a lower priority than your real estate photography business. It’s a way to help you get a bit more income during the slow periods.

What you need to decide is if pursuing a different source of income to supplement your income is the best longterm decision for your overall income.

Using downtimes to prepare your business for the future could be a better move. If there is a way to increase the income from your real estate photography business, that could be a better idea than getting another job of sorts.

Additionally, downtime is a great opportunity to take a vacation or spend time with your loved ones. Every winter I take 6 weeks off and go on a vacation. It’s something I look forward to all year and love that it works so well with my schedule.

You’ll need to decide if business preparation or vacation time is more important to you than adding a supplemental income.

Assuming you do want to explore supplemental income sources though, here are some ideas.

Best Options for Supplemental Income for Real Estate Photographers

Assuming that the best thing for you and your business is to pursue a supplemental income for the offseason, here are the best options:

Create and Sell Stock Photography

This is a great option for those that don’t need a lot of income right away, but are willing to build a supplemental income source over time.

Check out sites like Getty Images or Adobe Stock to see if selling stock photography could work for you.

Offer Headshots and Portraits to Your Current Clients

Chances are that if you are experiencing some downtime, your clients are as well. You can use this time to offer them other services which can help their careers, like headshots or portraits.

Check out my article A Complete Guide to Headshots for Real Estate Agents to learn how to take great headshots of agents and how much to charge.

Offer Family Portraits Around the Holiday Season

Much like the headshots option above, this one can also be an easy option for some quick income generation since you likely already know all your possible clients.

Friends, family, even just acquaintances in your life likely know that you’re a professional photographer. This can be as simple as putting out a message on Facebook, Instagram, or TikTok saying that you’re running a Family Portrait Special.

Create a Store to Sell Prints, Photo Books, Etc.

There are so many options to sell your prints as a photographer. Chances are you already have a website and some sort of marketing channels. You can utilize these resources to start selling photos.

One great thing about selling your photos is that once you have it all set up, it can really start to be hands off. This can lead to extra income even during your busy periods.

I will say however that selling photography as art is really not that simple. It’s unlikely that you’ll generate any sort of income quickly, so if you’re in need of faster income, you might want to look elsewhere.

Rent Out Your Photography Equipment

Personally, I hate this idea since I can’t handle the thought of someone else handling my gear, but if that doesn’t bother you, you can offer your gear out as daily rentals.

There’s a good chance you know other photographers that might be interested in renting some of your gear. Think about if your professional network could benefit from gear rentals.

Recommendations

Overall, I would recommend that you use your downtime to further your real estate photography business.

During the busy season, it’s so hard to find time to put in behind the scenes work like creating a marketing plan, reaching out to potential clients, or working on your website.

I believe that, given enough time and effort, this is the best way to increase your income overall.

However, if you are positive you want to explore supplemental incomes, I love the idea of offering your currently clients headshot/portrait services.

It’s a quick and easy way to generate some cash and you don’t have to search out new clients. You already have the gear necessary and probably have the talent too.

Additional Resources

If you’re just getting started in real estate photography, check out our Beginners Guide. It’s full of helpful articles and tips that will guide you in the right direction as you begin your real estate photography journey.

You can check out our Gear section as well to see reviews and recommendations on the latest real estate photography gear.

If you’re more interested in other resources that can help your real estate photography business, check out our Business Resources page.

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About author
Matthew Digati is a professional Real Estate and Architectural Photographer. Matthew has worked as a Real Estate and Architectural Photographer since 2015 and has photographed properties and projects all over the United States.
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