Story Telling Techniques To Utilize In Real Estate Videos
Story telling is a key part of creating compelling and engaging real estate videos. Telling a great story surrounding a home takes a bit of extra work, but the benefits are certainly worth it.
In this article I’ll discuss story telling techniques to utilize in real estate videos and share some best practices.
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Incorporating the History of the House
Every home has a history, and sharing this can add a layer of intrigue and connection. Mentioning the year the house was built, any historical significance, or notable previous owners can make the property stand out.
This technique works exceptionally well for older homes, where the architecture and design elements tell a story of the past, offering potential buyers a chance to own a piece of history.
If the home is old and you’re looking for a good angle to tell a deeper story, try to dig up as much information as you can about the history of the home. Even just one or two facts can make a huge difference in the overall story.
Highlighting the Architects and Designers
Many homes are the result of pure creativity by architects and designers. Highlighting these contributors and their vision in the video can add a lot of value to the property.
Discussing the design philosophy, inspirations, and any awards or recognitions the property or its creators have received can appeal to buyers looking for a home with architectural significance or artistic flair.
This can be true for any party that played a part in designing the home, whether interior or exterior. Architects, builders, interior designers, artists, etc.
Even if the house itself isn’t exactly a work of art, if the architect has won awards for some of their work in the past, it’s certainly worth mentioning in the video.
Sharing Neighborhood Context and Culture
The surroundings of a home contribute significantly to its appeal. A video that illustrates the neighborhood’s vibe, from cozy cafes and vibrant art scenes to beautiful parks and top-rated schools, can help viewers envision their life there.
Sharing clips from local events can further immerse potential buyers in the community’s culture, making the property more appealing.
Discussing the Lifestyle the Home Offers
Real estate is not just about the structures; it’s about the lifestyle they offer.
Videos should showcase features of the home that cater to various lifestyles, whether it’s a sunlit reading nook for book enthusiasts, a spacious kitchen and dining area for those who love to host, a well-equipped home office, or a backyard oasis with a pool for summer relaxation.
Highlighting these aspects can help potential buyers imagine their daily life and special moments in the home.
Techniques to Enhance Storytelling in Real Estate Videos
Use of Voiceovers: A well-written and engaging voiceover can significantly enhance the storytelling aspect of real estate videos. It can provide context, share stories, and highlight features in a way that text overlays or silent footage cannot.
Incorporating Music: Background music can set the tone of the video, evoke emotions, and make the viewing experience more enjoyable. Choosing a soundtrack that complements the property’s style and the story being told can create a more immersive experience.
Dynamic Visuals: Instead of static shots, use a mix of drone footage, steady cam walks, and dynamic pans to bring the property to life. This visual variety keeps viewers engaged and offers multiple perspectives of the property.
Interview Clips: Including short interviews or statements from the architects, designers, or even the current homeowners can add authenticity and personal touch to the video. Hearing directly from the people involved can provide insights into the property’s unique attributes and the thought process behind its design and layout.
Highlighting Unique Selling Points: Every property has unique features that set it apart. Identifying and focusing on these in the video can help tell a compelling story that captures viewers’ interest. Whether it’s an original fireplace, custom artwork, or an eco-friendly design, these elements can be key to the narrative.
Creating a Narrative Flow: Structure the video to have a beginning, middle, and end. Start with introducing the property and its history, move on to showcasing the main features and lifestyle elements, and conclude with a strong call to action, inviting viewers to envision themselves in the home.
Additional Resources
If you’re just getting started in real estate photography, check out our Beginners Guide. It’s full of helpful articles and tips that will guide you in the right direction as you begin your real estate photography journey.
You can check out our Gear section as well to see reviews and recommendations on the latest real estate photography gear.
If you’re more interested in other resources that can help your real estate photography business, check out our Business Resources page.
