1. Provide More Value to Your Customers

The best way to retain your customers is to continually provide them value. Often times this can be done through adding new services such as twilight shots, aerials, or videos.

However one of the easiest ways to accomplish this is to provide them with a property website.

Not only are they able to share the property site on social media, but they are able to use this new marketing tool to collect leads and win new listings; leading to more work for you. It’s a win all around!

2. Free Advertising For Your Business

One of the main actions that real estate agents take when they receive a property website is to share it on their social media.

With a real estate agent sharing your work on social media, with your logo on the property website and your domain in the URL, this is a gold mine for getting new business from other real estate agents that see the property site.

While the quality of your images certainly plays the largest factor in earning new business, the fact that the agents will also get their own property websites to share is just another reason for them to use your services.

3. Separate Yourself From Competitors

Another reason to provide your customers a property website is to separate yourself from your competitors. This is particularly effective when looking for ways to raise the bar from low cost competitors.

You will have a visible and tangible product that appears superior, and one that can help agents justify any increase in price.

4. Content Presentation

A property website provides a way to present all of your content together in a beautiful and cohesive way.

Rather than just a link to download images, a property website displays your images, videos, 3D tours, floor plans, and other content in a way that is visually appealing and instantly makes a good impression.

Your delivery as a photographer can be more important than one would think, as a negative experience of downloading and viewing images can cause a client to be lost forever.

Property websites help solve this problem by creating an attractive and easy-to-use viewing environment for your clients.

5. Specific Data Tracking

A property website can also provide valuable insights and data about the performance of the listings, with features like traffic analytics and lead tracking.

Instead of relying on conventional statics from their listing website or from sites like Zillow or Realtor.com, having a dedicated property website allows for more in depth data and statistics.

This is a way to show your clients hard evidence of the value that you bring to the table; something that is not always easy to do for real estate photographers.