5 Key Property Website Benefits for Real Estate Photographers

5 Key Property Website Benefits for Real Estate Photographers

As real estate photographers, it’s important to stay up-to-date with the latest marketing techniques and technology in order to attract and retain clients. One way to do this is by offering the many property websites benefits to your clients.

This article will discuss what property websites are and the benefits of offering them to your clients.

Table of Contents

property website benefits of using a property website property websites

What is a Property Website?

A property website is a stand-alone website that is dedicated to a single property and provides detailed information about the property. It’s used by real estate agents and brokers to market a property that’s for sale.

It typically includes all necessary information about the property, like photos, floor plans, a description of the property and its features, and other relevant details.

It may also include information about the neighborhood and surrounding area, as well as contact information for the real estate agent or broker responsible for the property.

Property websites can be a useful tool for real estate agents and brokers because they provide a centralized location for all the information about a property that’s also extremely visually appealing.

This makes it easier for agents and brokers to share the property with potential buyers or renters, and it can also help to increase the visibility and marketability of the property.

Benefits of Offering Property Websites for Real Estate Photographers

1. Provide More Value to Your Customers

The best way to retain your customers is to continually provide them value. Often times this can be done through adding new services such as twilight shots, aerials, or videos.

However one of the easiest ways to accomplish this is to provide them with a property website.

Not only are they able to share the property site on social media, but they are able to use this new marketing tool to collect leads and win new listings; leading to more work for you. It’s a win all around!

2. Free Advertising For Your Business

One of the main actions that real estate agents take when they receive a property website is to share it on their social media.

With a real estate agent sharing your work on social media, with your logo on the property website and your domain in the URL, this is a gold mine for getting new business from other real estate agents that see the property site.

While the quality of your images certainly plays the largest factor in earning new business, the fact that the agents will also get their own property websites to share is just another reason for them to use your services.

3. Separate Yourself From Competitors

Another reason to provide your customers a property website is to separate yourself from your competitors. This is particularly effective when looking for ways to raise the bar from low cost competitors.

You will have a visible and tangible product that appears superior, and one that can help agents justify any increase in price.

4. Content Presentation

A property website provides a way to present all of your content together in a beautiful and cohesive way.

Rather than just a link to download images, a property website displays your images, videos, 3D tours, floor plans, and other content in a way that is visually appealing and instantly makes a good impression.

Your delivery as a photographer can be more important than one would think, as a negative experience of downloading and viewing images can cause a client to be lost forever.

Property websites help solve this problem by creating an attractive and easy-to-use viewing environment for your clients.

5. Specific Data Tracking

A property website can also provide valuable insights and data about the performance of the listings, with features like traffic analytics and lead tracking.

Instead of relying on conventional statics from their listing website or from sites like Zillow or, having a dedicated property website allows for more in depth data and statistics.

This is a way to show your clients hard evidence of the value that you bring to the table; something that is not always easy to do for real estate photographers.

Should You Offer Properties Websites to Your Clients?

As discussed, property websites have many benefits for both real estate photographers and their clients. If you aren’t offering them yet, now is probably a good time to start.

Luckily, Aryeo offers a host of property website templates that make it easy to create attractive, intuitive, and personalized property websites. You can see all the property website templates here along with real life example websites.

Property websites are so easy and beneficial that it just makes perfect sense for you to add them to your list of offered services.

Additional Resources

If you’re just getting started in real estate photography, check out our Beginners Guide. It’s full of helpful articles and tips that will guide you in the right direction as you begin your real estate photography journey.

You can check out our Gear section as well to see reviews and recommendations on the latest real estate photography gear.

Finally, our Business Resources page is loaded with articles and resources that will make running your real estate photography business easier.

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About author
Matthew Digati is a professional Real Estate and Architectural Photographer. Matthew has worked as a Real Estate and Architectural Photographer since 2015 and has photographed properties and projects all over the United States.


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