Location/Market

Your local market might be the largest factor in terms of how much you can charge. In major cities, where the real estate market is booming, prices for floor plans can be higher.

On the flip side, in smaller towns or areas with less real estate activity, prices may be on the lower end of the spectrum. 

Complexity of the Floor Plan

The more intricate the floor plan, the more time you’ll spend creating it, and that should be reflected in the price. A sprawling mansion with multiple levels and complex architectural features can cost more than a simple ranch home.

Additional Features

Sometimes, floor plans aren’t just simple 2D sketches. They can be interactive, color-coded, or even 3D. These additional features help to create a better overall floor plan and will naturally push the price up.

If you’re offering floor plans with these enhancements and upgrades, you’ll be able to charge more.

Bundled Services

Many real estate photographers offer floor plans as part of a bundle, which can also include photos, videos, and drone shots. When offered as a package deal, each service’s individual cost might be reduced, but it’s a great way to increase your average invoice.

This is something that I personally do and find that it’s a great way to sell more floor plans. It helps out my bottom line, even at the reduced price point.

Level of Detail

The more detail you put into a floor plan, the more you can charge for it. Some clients require floor plans to include measurements, the placement of windows, doors, and even the locations of outlets.

The more precise and accurate the floor plan, the more you can charge. This level of detail takes more time and skill to produce, and your pricing should reflect that.

Client Type

Your client’s budget can also affect pricing. Real estate agents may be looking for a straightforward and cost-effective service, whereas architects or interior designers might need a more detailed and customized floor plan.