Beginners Guide

Exclusive vs Non-Exclusive Licenses In Real Estate Photography

Exclusive vs Non-Exclusive Licenses In Real Estate Photography

Understanding the licensing options at your disposal is not just important, it can be a game changer if used in the proper situations.

Offering exclusive vs non-exclusive licenses to your clients is something that every real estate photographer needs to think about. Both come with their own set of rules, advantages, and considerations.

In this article, I’ll discuss the major differences between exclusive and non-exclusive licenses, helping you make informed decisions that can help your business.

Table of Contents

Main Differences Between Exclusive vs Non-Exclusive Licenses

Here are 3 main factors to consider when you’re trying to understand the main differences between exclusive vs non-exclusive licenses:

  1. Cost Implications: Exclusive licenses are significantly more expensive because of their restrictive nature. Non-exclusive licenses are generally more affordable, offering a flexible solution for clients who don’t require sole access to the images.

  2. Use of Photos: While exclusive licenses restrict the use of photos to one client, non-exclusive licenses offer the freedom to license the same photos to multiple clients, and even use them for your own promotional activities.

  3. Legal Complexities: Exclusive licenses often involve more complicated legal terms and conditions, whereas non-exclusive licenses are more straightforward.

For a more detailed understanding of what licensing an image means, check out our article Easy Guide to Licensing for Real Estate Photographers.

Exclusive Licenses in Real Estate Photography

I’ll start this section off by mentioning that exclusive licenses are very rarely used in real estate photography. However, every once in a while, I’ll see the question pop up about a client wanting exclusive rights.

If your client asks you for exclusive rights to the images, it’s important to understand what that means for you and your business.

Client Has More Control

With an exclusive license, your client gains the sole right to use the images you’ve captured. You, as the photographer, cannot use these images for any other client or possibly even for your own promotional purposes, unless explicitly agreed upon.

This gives your client full control over the images, which can be a major selling point for them and the reason you can charge more.

Higher Cost

Because you’re essentially locking the photos to one client, you can (and should!) charge a premium for this type of license. This allows you to offset the opportunity cost of not being able to monetize these images with other clients.

Legal Ramifications

It’s crucial to outline the terms of an exclusive license clearly. Misunderstandings can easily lead to legal complications.

Specify the duration of the exclusivity, the geographical area where the exclusivity applies, and any other pertinent details to avoid potential disputes.

Limited Portfolio Use

Since the client holds the exclusive rights, using these images in your portfolio may require special permission. This can limit your ability to showcase your best work to attract future clients.

Always work out these terms in detail with your client before having either party sign an agreement.

Non-Exclusive Licenses In Real Estate Photography

Non-exclusive licenses are far far more common in real estate photography and represent the large majority of agreements in our industry.

Reuse of Photos

In stark contrast to exclusive licenses, non-exclusive agreements allow you to license the same photos to multiple clients. This is especially useful for generic shots that can be repurposed.

For more information on how you can make money relicensing your real estate photographs, check out this article I wrote: A Guide To Licensing Your Past Real Estate Photographs

Lower Cost for Clients

Because you retain the ability to monetize the photos with other clients, the cost for a non-exclusive license is typically lower. This can be attractive for clients with smaller budgets.

Portfolio Freedom

You’re free to use these photos in your portfolio, marketing materials, or even license them to stock websites. This freedom can be a major help to your business, allowing you to maximize the marketing potential of every shot you take.

Less Legal Complication

The terms of a non-exclusive license are generally less complicated, making it easier for both you and your client to understand what is allowed and what is not.

Additional Resources

If you’re just getting started in real estate photography, check out our Beginners Guide. It’s full of helpful articles and tips that will guide you in the right direction as you begin your real estate photography journey.

You can check out our Gear section as well to see reviews and recommendations on the latest real estate photography gear.

If you’re more interested in other resources that can help your real estate photography business, check out our Business Resources page.

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About author
Matthew Digati is a professional Real Estate and Architectural Photographer. Matthew has worked as a Real Estate and Architectural Photographer since 2015 and has photographed properties and projects all over the United States.
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