Beginners Guide

The Differences Between Real Estate and Interior Design Photography

The Differences Between Real Estate and Interior Design Photography

Photography is an essential tool for both real estate and interior design. However, the goals and approaches of the photographer are different depending on whether they are on a real estate or interior design shoot.

It’s important for photographers to understand these differences to create the most effective and highest quality images.

In this article, we’ll explore the key differences between real estate and interior design photography, including the purpose of the photos, the intended audience, the composition, and the techniques used to capture the images.

Table of Contents

interior design photography vs real estate photography

Real Estate Photography vs Interior Design Photography

Real estate photography is typically focused on showcasing the exterior and interior of a property for the purpose of selling. The end goal with real estate photography is to present the property in the best possible light and to highlight its features and selling points.

Interior design photography, on the other hand, is focused on highlighting the design and decor of a space, and may not necessarily include photographs from the entire property.

The end goal with interior design photography is to showcase the design aesthetic and style of the space and to inspire others to adopt similar design elements in their own spaces.

But how does this change the way that we are supposed to photograph the space? Is it as simple as using different gear? I would suggest that it’s as easy as a small shift in our mindset while we are photographing the space.

Real Estate Photos are for Sales. Interior Design Photos are for Emotion.

If you can switch your mindset from photographing for the purposes of selling a property to instead highlighting it’s best features, you’ll be much better suited for an interior design shoot.

Think about the differences between the normal MLS photos you see on Zillow or Redfin as opposed to the photos that you see on Architectural Digest or Dezeen.

Interior design photography allows much more freedom to choose beautiful features within a home and focus your camera completely on them. As opposed to real estate photography which demands you show the full space.

Gaining this understanding if the key to making the subtle mindset change needed to photography interior design.

The Key Differences Between Real Estate and Interior Design Photography

Composition

In real estate photography, it’s important to show the entire property and to include all the important features of the space in the frame. This might involve showing the flow of the space and the layout of the rooms, as well as any notable features such as a fireplace or built-in bookshelves.

For interior design photography, it involves more stylized and artistic compositions, with an emphasis on showcasing the design and decor of the space. This may involve including only part of a room in the frame, or using creative angles and perspectives to highlight specific design elements.

Focus and Subject Matter

In real estate photography, the focal point might be a particular feature of the property, such as a view or a unique architectural element. It’s important to compose the shot in a way that highlights this feature and draws the viewer’s attention to it.

In interior design photography, the focal point is a bit more open ended and is decided mostly by how the interior designer has designed the space.

For example, it could be a piece of furniture rather than the room. Or it could be how to the light is coming through a window. Or even just something like a pattern. The subject is not as simple as it is in real estate photography.

Style and Staging

In real estate photography, the style and staging of a home is pretty straightforward. It tends to be less stylized than interior design photography. It’s less important to have everything perfectly staged than it is to just make sure the home is clean and appropriate.

Styling and staging is much more important in interior design photography however. It’s needed to convey the style and aesthetic of the space.

This might involve highlighting specific design elements or materials, which can require making micro adjustments in the angle of things like furniture, plants, or other objects in the shot.

Additional Resources

Check out our articles, 5 Helpful Tips for Interior Design Photography and Complete Guide to Interior Design Pricing for more information on interior design photography.

If you’re just getting started in real estate photography, check out our Beginners Guide. It’s full of helpful articles and tips that will guide you in the right direction as you begin your real estate photography journey.

You can check out our Gear section as well to see reviews and recommendations on the latest real estate photography gear.

If you’re more interested in other resources that can help your real estate photography business, check out our Business Resources page.

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About author
Matthew Digati is a professional Real Estate and Architectural Photographer. Matthew has worked as a Real Estate and Architectural Photographer since 2015 and has photographed properties and projects all over the United States.
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