The overarching theme from 2022’s PMRE Conference was the idea that real estate photographers are more than simply photographers, we’re actually media companies.

If you weren’t able to attend the PMRE Conference, you can read an article that I put together highlighting the conference including a summary from each of the speakers talks: PMRE Conference 2022 Recap.

Once you get past the idea that real estate photographers only deliver real estate photography for the MLS, you can start to realize that there is so much more we can offer to the real estate industry.

This article will look at pricing for floor plans, 3D tours, and video utilizing data from your fellow real estate photographers and previously written guides to properly pricing services for your specific market.

Now, pricing is a delicate topic that contains tons of variables and isn’t as simple as a “charge this amount for this service” type of equation. It’s also easily one of the most discussed topics amongst real estate photographers.

I’ve written about pricing a number of different times, and would recommend that you check out those articles in addition to this one.

The best way to accurately price your services is to use all resources possible and gain a full understanding of your market.

All of the articles that cover the topic of pricing will be linked to in the ‘Additional Resources’ section of this article, which you can see below.

Now, let’s take a look at how some services were priced in 2022.